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Petra Dickel

Prof. Dr.

Kiel University of Applied Sciences, Professor of Corporate Communications
Focus fields:
Contact me for:
Cooperations with companies Cooperations for scientists

Short description

Petra Dickel has been Professor of Corporate Communications at Kiel University of Applied Sciences since 2018. From 2013 to 2018, she was Junior Professor for Entrepreneurship at Christian-Albrechts-Universität zu Kiel. In her primarily quantitative empirical research, she deals with questions from the subject areas of sustainability communication, social entrepreneurship, and sustainability management.

Research data

Academic degree
Professor
Department
Social issues, Climate protection & Resources, Economics
Research topic

Sustainability communication, climate change communication, social entrepreneurship, sustainability management, cognitive bias.

Research institute
Kiel University of Applied Sciences
Location of the research institute
Kiel
Department/Faculty
Media department

Career

Education
Bachelor Economics, Nottingham Trent University, 1997
Diplom International Business Studies, Universität Paderborn, 2000
Doctorate (Dr. sc. pol.), Christian-Albrechts-Universität zu Kiel, 2008
Experience
Kraft Foods, Brand Manager Coffee & Snacks (2003 - 2004)
Christian-Albrechts-Universität zu Kiel, Junior Professor for Entrepreneurship (2013 - 2018)
Kiel University of Applied Sciences, Professor of Corporate Communications (since 2018)

Publications and projects

Selected publications
Dickel, Petra; Eckardt, Gordon (2021): Who Wants to Be a Social Entrepreneur? The Role of Gender and Sustainability Orientation. Journal of Small Business Management 59(1), 196-218, DOI: 10.1080/00472778.2019.1704489.
Dickel, Petra; Hörisch, Jacob; Ritter, Thomas (2018): Networking for the Environment: The Impact of Environmental Orientation on Start-ups' Networking Frequency and Network Size. Journal of Cleaner Production 179, 308-316.
Dickel, Petra (2018): Exploring the Role of Entrepreneurial Orientation in Clean Technology Ventures. International Journal of Entrepreneurial Venturing 10 (1), 56-82. DOI: 10.1504/IJEV.2018.10008384.
Selected sponsored projects
Kognitive Einflussfaktoren der Klima- und Umweltschutzkommunikation (KEKUK), EKSH, Kooperationspartner: HanseWerk AG, 150 Tsd. €, 2023-2024
Entwicklung und Erprobung eines Intrapreneurship-Konzeptes für geistes-, sozial- und kulturwissenschaftliche Forschungseinrichtungen am Beispiel der Forschungsmuseen der Leibniz-Gemeinschaft (INTRAFO), BMBF, Kooperationspartner: Deutsches Bergbau Museum Bochum, Pausanio GmbH & Co. KG, Görgen & Köller GmbH, 365 Tsd. €, 2016-2019
FURGY Clean Innovation: The Crossborder Clean Energy Cluster (Furgy 4) - gemeinsames Teilprojekt mit Prof. Dr. Gordon Eckardt, Interreg, Kooperationspartner: FuE GmbH, IHK Flensburg, WTSH, CLEAN, UdviklingsRåd Sønderjylland, Kalundborg Forsyning, 217 Tsd. €, 2015-2019
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